Do not call it CALI. Call it California. Or just be specific, because California is really two (maybe even three) completely different universes.
Do say:
San Francisco
SF
Nor Cal
The Bay Area
Don't say:
Cali
Frisco
Do say:
Los Angeles
LA
So Cal (maybe)
Orange County
Don't say:
Cali
Cali bro (The Dude!)
The OC
And I don't care about the 909, so call it "The 909"
