I love Sigur Ros. I have had some intense moments alone listening to Sæglópur and pretty much all of Takk.. and Von. And where I understand Sigur Ros' new found love for Ryan McGinley, I don't know why on earth they would want a McGinley trip to be their basis for a music video. The term "music video" sounds really 90's, but it is a music video, not a short film. I don't think McGinley translates well into film. I can admire some of his photos (and kind of think it's weird when I see naked people-I-know), but because I know the way McGinley trips go (from pure talktalk amongst peers who have worked with him), it just grosses me out.